Do You Want real RESULTS from your Marketing?
Attend the Ultimate Coaching Program…
from the comfort of your living room or home office.
Is your sales pipeline full? In other words, do you have a constant supply of freshly qualified prospects who are interested in doing business with you?
Or are you struggling with your marketing?
If you run, manage or own your own business, and are not generating as many new leads or prospects as you’d like, then there’s probably a very simple reason. Chances are, you’re actually avoiding marketing for one of six following reasons:
- You simply don’t like Marketing, and wish someone else could take care of it all for you.
- You’re too busy and don’t have time for marketing, you’re busy working with your existing clients
- You hate writing and placing advertising that is ineffective and doesn’t work
- You are unsure of how to get your prospect’s attention and get them wanting more
- You haven’t got a plan or a system for pulling it all together and getting it to work.
- You’re not sure which marketing strategy, tactics, concept, or approach will work best for your business
There is a proven system for generating “RESULTS“.

My name is Fraser Hay, former Shell Livewire Scottish and UK businessman of the year, former Prince’s Scottish Youth Business Trust Businessman of the Year, and the Royal Bank of Scotland Businessman of the Year.


Businesses in over 300 different industries from 34 different countries have benefited from our marketing concepts, techniques, strategies and ideas, and I want you to benefit from them too.

Many Business owners and sales executives cite the reasons above why they’re not generating the results they want from their marketing.
Many of your competitors have no more knowledge, experience, skillsets or education than you, so how are they doing it, and how does it appear to be happening effortlessly for them?
Let me share a secret with you…
Most people just lack a little direction, putting simple ideas into practice.
Successful marketers follow a system.
Those that do it, have a positive outlook about marketing, not a negative one based on fear or rejection.
- They understand their prospect’s needs, and how to attract their attention
- They recognise that marketing is all about setting and reaching objectives in bite sized chunks
- They have a simple message that describes exactly what it is they have to offer, to whom, and why
- They use a number of marketing tools and resources to do the majority of the selling for them.
- They eliminate time wasters and “tyre kickers” so they don’t have to spend time with them
- They recognise that a sale doesn’t always happen on the first point of contact or handshake, it takes time
- They know the 3 reasons why prospects don’t buy at any given time & address them head on
- They have assembled a portfolio of marketing materials that help to establish credibility & trust
- The recognise that building trust takes time, and have a number of tactics to do just that
- They qualify their prospect up front, reminding them of their pain & by offering a solution for it
- They ask themselves the right questions, find the right answer & implement the correct solution
A simple, proven format that works !
You’re probably thinking….sounds good, but how am I going to help you create a system for you that will attract attention of your target market and decide on which marketing tactics and strategies you will use to generate the results you want?
Simple. I offer an 8 week coaching program consisting of 8 x 1 hour sessions by phone with up to 12 other people just like you, all interested in growing their business. I share all the tools, skills, resources and structured approaches you need to generate leads, enquiries, prospects and referrals.
- You receive a full workbook for taking notes and can refer to the concepts as often as you wish
- You get weekly action plans, worksheets and exercises to do for the following week
- You get your questions answered by me, or the whole group offering invaluable insight
- You get full email support throughout the program
- You get a very systematic, organised and focused approach to helping you win more clients.
You will learn the necessary skills, and put it all into practice
In 1996, I started a business, and less than 2 years built up a database of 240,000, with clients in 13 countries, and won several major awards. Since then, I’ve helped hundreds of different businesses with their offline marketing, their business networking, and their website marketing. I’ve created hundreds of tools, resources, checklists, questionnaires and tested them thoroughly.
What’s more I only share the very best tools with you as part of the course.
Live R & D (Research and Development)
Over the last 24 months, We’ve been testing hundreds of new approaches, tactics, and methods, and look at some of the results, We’ve achieved:-
- Beat 20m sites for Page #1 listings on Google, MSN and Yahoo
- Risen through the Ranks to be in the top 10, from 150,000 members on one online social networking site
- Had one of our ebooks downloaded more than 100,000 times
- Another of our ebooks was downloaded in over 51 countries
- One of Fraser’s books is now listed on Amazon
- Generated as much as £5,000 in one day via the net
- Record sales from online advertising before 9am - £1,300
- Record in one transaction from one online ad - £2500
- Generated as much as 59% response to one email campaign
- Generated as much as 100 testimonials in one week.
- Generated a £10,000 sale online from a client in a non European Country (who we still havent met)
- Was featured on SKY TV, and the Institute of Director’s Magazine
We have also put together a group of people called the “Results Academy”, and shared many of my methods, ideas, and tactics with them. The goal of the “Results Academy” is to bring together the very best entrepreneurs into one great mastermind group and to share their knowledge, contacts and opportunity, whilst developing their marketing skills.
During this time, we tested teleconferencing, email marketing, SKYPE casts, online advertising, offline advertising, public speaking, blogging, writing articles, the lot….
WHAT YOU WILL LEARN…

SESSION 1
Recognising the Need For Action
- Understanding where you’ve been & 12 reasons why you’re NOT there yet
- Identifying what hasn’t worked and discover 5 channels you don’t use
- Apply what you learn to improve your cash flow by up to 300%
- Focus on what needs to be done using a 114 year old formula
- Set tangible, real world Objectives for the next 12 months.
OUTCOME FROM SESSION 1
Will have prioritised marketing activities and have a plan of action
ASSIGNMENT FROM SESSION 1
Details given to program participants

SESSION 2
Identifying Prospect & Client Pain and Suffering
- Answer 6 simple questions to define your competitive advantage
- Identify over 27 different needs that your clients may have
- Define over 15 different pains that you can alleviate for your clients
- Define 18 different benefits that you offer your clients
- 7 Reasons why you don’t like your competitors, and how to turn it to your advantage
OUTCOME FROM SESSION 2
Will have defined your USP, Elevator Pitch, Completed your Competitors Analysis
and have a daily strategy for generating referrals
ASSIGNMENT FROM SESSION 2
Details given to program participants

SESSION 3
Finding Prospects, Advocates & JV Partners
- Use 49 different geographical qualifiers to qualify prospects
- 9 different life cycle qualifiers to focus your activities
- 17 different demographic qualifiers to create a customer profile
- 33 different psychographic qualifiers
- 8 different behavioural qualifiers
- over 31 different “corporate” considerations
OUTCOME FROM SESSION 3
Create a Customer Profile & Have Over 120 methods for finding prospects, advocates & JV partners
ASSIGNMENT FROM SESSION 3
Details given to program participants

SESSION 4
Creating an effective Communications & Pricing Strategy
- Discover over 81 internal and external Communication vehicles
- Create a powerful, compelling, single message to all your customers
- Create a clear value proposition via all 3 communication mediums
- Discover 12 different pricing strategies to outsmart your competitors
OUTCOME FROM SESSION 4
You will get the correct message out to the correct audience
ASSIGNMENT FROM SESSION 4
Details given to program participants

SESSION 5
Sharing your Value Proposition
- How to qualify 100% of the prospects you engage
- 49 Ways to increase conversion and gain commitment from clients
- Use the 10 step Quill Process to close more clients by email and post
- How to use risk reversal strategies so your clients beg to give you money
- How to write sales proposals that don’t just get accepted, they generate cheques by return
OUTCOME FROM SESSION 5
Will be able to persuade your prospects to buy what you offer
ASSIGNMENT FROM SESSION 5
Details given to program participants

SESSION 6
LOW Cost and NO cost ways to Generate Leads
- 99 Ways to raise awareness of you, your brand, and your solutions
- How to raise your credibility with 3 no cost and low cost strategies
- How to get referrals from 90% of the people you meet in a working week
- The 3 biggest mistakes when using testimonials and how to avoid them
- How to reduce your advertising bill by as much as 87%
OUTCOME FROM SESSION 6
Have 99 Ways of raising awareness for what you do
ASSIGNMENT FROM SESSION 6
Details given to program participants

SESSION 7
Turn your website into a client magnet
- 10 Little known uses of a CRM system and Autoresponder
- 49 Different strategies for driving traffic to your website
- 4 simple tools for getting found on Google within 24 hours
- How to beat 10 million other websites for the #1 slot on google
- How to increase sales conversion on your website by as much as 66%
OUTCOME FROM SESSION 7
Increase Traffic to your website
Know how to get a Page 1 listing on Google, Yahoo and MSN
ASSIGNMENT FROM SESSION 7
Details given to program participants

SESSION 8
Keeping the Momentum Going
- Template Documents, forms and useful marketing tools
- Setting Your future Objectives identifying what needs to be done
- Receive a 7 Step pro-forma Action Plan Template
- The Secret to allocating a Marketing Budget
- You’ll be ready to plan and implement a 12 month marketing strategy
- or have our team do it all for you.
OUTCOME FROM SESSION 8
A Positive Plan of Action to continue to Generating Consistent Results
from your marketing
ASSIGNMENT FROM SESSION 8
Details given to program participants
“What makes it different, from all the other coaching programs out there?”
- Information - You will learn the 6 step process that is guaranteed to help you market yourself effectively
- Participation - You will interact with me and the other participants, sharing ideas & learning from others
- Application - You will apply what you learn on your business, and put it all into practice
- Accountability - All participants make a commitment to take action and share their results each week
- Structure - You are given access to a very structured approach with objectives to keep you on track

“How can we guarantee you will get RESULTS?”
The Results Formula is very effective. What’s more I guarantee you will make progress, simply by completing my 3 Minute Marketing Audit (click here), BEFORE YOU SIGN UP FOR THE PROGRAM. In other words, I will prove to you before you spend a penny, that not only do you NEED my services, but that I can and will prove to you that I can and will help you immediately upon you putting me to the test with my FREE audit.
Unlike a typical workshop or seminar, you’re not just given information, you will actually be applying what you learn between each of the sessions on your business to meet your current marketing challenges.
- Your confidence will improve, the more marketing concepts you learn and apply in your business
- Your marketing message will improve, educating prospects that you have the solution for them
- Your marketing materials will improve, encouraging prospects to want to contact you
- You will attract the attention of more prospects by focusing in on their pain, needs & wants
- You will build your contact list and fill your sales pipeline with prospects eager to do business
- You will build credibility and trust with your prospects stating an excellent business case
- You will participate in skill building exercises, and apply what you learn on your business
- You can ask questions, gain clarification and get personalised examples and case studies
- Each of the 8 sessions contains demonstrations of the techniques and concepts in action
- You receive unlimited email support and guidance throughout the course
“Who is the program for, and who will benefit?”
Any professional service provider will benefit from the program. (Yes if you sell a product, I can help you too!)
- Solicitors, Accountants, IFAs, Management Consultants
- Dentists, Hypnotherapists, Aromatherapists, Life coaches
- Graphic Designers, Photographers, Website Designers
- Training providers, seminar and exhibition organisers
- Authors, writers, presenters, Insurance & Mortgage Brokers
- IT Consultants, Hardware providers, Networking engineers
- People contemplating starting their own business
- Anyone else who wants to reduce their stress levels and get results from their marketing
PLACES ARE LIMITED…AND THE PRICE WILL INCREASE
What makes it different from other marketing workshops/seminars ?
Nobody else offers this much:-
- Immediately identify the marketing issues and obstacles that are holding you back for FREE
- Address those issues head on with a structured systematic approach for getting results
- Our 8 x 1 hour sessions help build understanding, and new much needed marketing skills
- Designed specifically for service providers in many different industries
- Cover both online and offline tactics
- We use no cost and low cost methods that get results
- We help you to plan and manage expectation and create a system for your business that works
- You will be able to try, test and implement the concepts in between sessions
- Led by a multi award winning entrepreneur who’s actually done it
- Fun, entertaining, interesting, and is relevant to your business
- You can start generating progress within your first 5 minutes
- You will receive a FREE Membership to the “RESULTS ACADEMY”
- You will master skills that you can transfer to any business for any service - for life
“When does the next Program Start?”
Next Program Starts Tuesday, September 30, 2008
The program runs for 8 weekly sessions:
Each week you make progress, each week you report back to the rest of the group
THE CALLS ARE RECORDED - SO IT DOESN’T MATTER IF YOU MISS A SESSION
You simply listen to the session you missed, and complete the weekly action plan

If you were to attend my live exclusive two day workshop at a hotel or conference room you would normally pay £4995 and that’s before any traveling expenses.
With the new virtual format, I’m able to offer it at £2995 & if you respond by midnight on you can take advantage of my early bird offer price of just £2000.
…and remember progress is guaranteed.
(what’s more, to help your cash flow, we also offer a monthly payment option)
ENTRY LEVEL HOME STUDY FORMAT NOW AVAILABLE
This might just whet your appetite
You will be shown, how to generate up to 81 Referrals in 7 days or less
and if you sign up to the PLATINUM version of the program,you’ll be given EVERYTHING you need to achieve this and more.
Take a look at the screen grab of my outlook express. What I did was to simply do a FIND for all emails containing the subject “Site was referred”, and it appears that 81 people referred me during the first 7 days in June, but it gets better, because those 81 emails actually contained another 1-3 referrals to people being recommended to check out my site and the program. That was an extra 147 names in addition to the 81 who referred their colleagues, peers and friends, so all in all 228 new prospect names added to my database in a week. Believe it or not, but due to the viral effect, if this keeps up, you could generate an extra 1000 names to your mailing list or database in less than a month.

….and I want to show you how to do the same.
What if you used just this one tactic from the hundreds I reveal on the program to get only 20 referrals, 10, or just 5?
Would you like 5 new referrals every week for Life?
More importantly, what if you only convert 20% of those referrals into sales?
How much is that really worth to you over the course of a year?
Go on. Do the maths.
(Actually work out how much extra profit you could generate from closing 20% more extra referrals every week. Write down how much 1, 3, 5 or more new clients are really worth to you - Go on do it now.)
Don’t forget, I also reveal a simple strategy for generating up to 9 passive income streams for you and your business.
Think about it.
Would you like a continual passive income stream every month and continue to be rewarded & compensated for your past efforts?
START WINNING NEW CLIENTS
SIGN UP TODAY

a FREE Copy of “Why your marketing isn’t working and what you can do about it” RRP £47

a FREE Copy of “The 90 Minute Marketing Plan” software RRP £99
UPGRADE TO PLATINUM, AND A FRIEND GOES FREE (RRP £2000)
Many small, medium and LARGE businesses are throwing their time & money at the wrong lead generation & marketing activities that don’t address the real issues that are preventing them from creating new sales opportunities and converting them into cash. I don’t want you to continue making those same mistakes.
Unlike most businesses (and marketing consultants) that tend to deal only with the symptoms, I help cut to the chase, and quickly find the source of your marketing problems and give you the solutions - during the program.
YOU WILL MAKE PROGRESS FROM OUR ASSOCIATION - I GUARANTEE IT
SO MUCH SO, I’M PREPARED TO PROVE IT FOR FREE
Signing up to the program is a big decision and it is an investment, so take your time.
Re-read and re-listen to this presentation and consider the implications and the payment plan options I offer as well.
Perhaps the best investment you can make at this stage is to complete my marketing audit. IT IS FREE. It will instantly help you to identify the real marketing issues and challenges that you are currently facing and will help you identify and prioritise the marketing activities you need to do.
My Free Marketing Audit will also re-enforce the simple message that I do know my craft, excel at what I do, that I really do know the marketing issues you are currently facing, give you the confidence to know that you are in good, safe hands, and that I’m serious about your success with my program.
Your decision to sign up to the program, needs to be seen as an investment. Not an expense.
As it can show a return of up to 500% or more.
I want you to get the very best out of our relationship, I want you to start making progress as soon as possible…
…and I want you to take advantage of my special pricing.
So please complete the FREE marketing audit, and sign up for the program today.
The number of delegates on each intake is restricted to 12, this is to make sure everyone receives the best possible level of service, but please don’t forget…places are sold on a first come, first served basis, and the longer you put off signing up, the longer you put off generating more leads, enquiries, prospects, sales and referrals for your products and services.
I’m sorry rules are rules and I only want to work with individuals who are serious about their business.
..the more popular the program becomes, I will have no alternative but to continue to increase the price.
(supply & demand)
Make sure you take advantage of the early bird special offer price, but please TAKE YOUR TIME.
Re-read and re-listen to this presentation before you come to a decision.
WRITE DOWN ANY QUESTIONS YOU HAVE, AND GET THEM ANSWERED BY ME PERSONALLY BEFORE YOU DECIDE.
Whatever you decide, Make sure you complete the FREEmarketing audit before you sign up for the program.
I look forward to welcoming you in the next class intake, to working with you in generating more clients.
CLICK THE IMAGE TO GET THE FREE MARKETING AUDIT
STILL NOT SURE? THEN PUT ME TO THE TEST RIGHT NOW.
COMPLETE MY 3 MINUTE AUDIT ABOVE, FOR FREE.
IF YOU SCORE LESS THAN 5, THEN YOU DON’T NEED MY HELP.
IF YOU SCORE MORE THAN 5, I’M WAITING TO TAKE YOUR CALL.



