http://www.winmoreclients.co.uk The Results Academy Fri, 28 Nov 2008 09:54:14 +0000 http://backend.userland.com/rss092 en 2419182http://www.feedburner.com Imagine setting out on a long mountain trek, with no guide, no map, and no clue if you have the right equipment.  That’s how I used to approach marketing when I started in business.  I didn’t have a mentor, and I didn’t know where to look for ‘experience’.  So I ... http://feeds.feedburner.com/~r/winmoreclients/~3/424148845/ http://www.winmoreclients.co.uk/10-marketing-secrets-id-started/ When I started  in business in the 90’s, I knew of only two sources of market research available to a budding entrepreneur with no funding:  reading out-of-date “market reports” for free in the library, and cold calling people from Yellow Pages and asking them questions. The first, although interesting, didn’t give ... http://feeds.feedburner.com/~r/winmoreclients/~3/415990731/ http://www.winmoreclients.co.uk/free-market-research-leaving-seat-part-1/ You already know how important referrals are to building a business. You probably know how meetings from referrals are 3-4 times more likely to turn into business than those from a cold call. You may even know that referred clients, on average, generate 40% more ongoing business than cold-called clients. Because you're already ... http://feeds.feedburner.com/~r/winmoreclients/~3/410547747/ http://www.winmoreclients.co.uk/what-everyone-ought-to-know-about-referrals/ Do you send out an e-zine or email newsletter to your prospects and clients? I don’t suppose you’ve ever found yourself staring at the screen the day before it’s due to send with not the slightest clue what to write? Or you’re just not convinced that your audience gets any value from ... http://feeds.feedburner.com/~r/winmoreclients/~3/402187533/ http://www.winmoreclients.co.uk/7-wonderful-ways-beat-email-newsletter-boredom/ I’m working with a client who is excellent at what he does, and makes a good living out of it. He’s now looking to expand his business, to increase his income and enable more people to benefit from his expertise. How should he go about it? Two obvious options ... http://feeds.feedburner.com/~r/winmoreclients/~3/400221592/ http://www.winmoreclients.co.uk/grow-business-hiring-staff/ Like all good habits, consistent marketing activity can be difficult to keep doing regularly, especially when things start to get tough. Then that little voice in the back of your head keeps giving you good reasons to put it off to another day. And then another day. And then ... http://feeds.feedburner.com/~r/winmoreclients/~3/397683656/ http://www.winmoreclients.co.uk/30-headtrash-excuses-empty-sales-pipeline/ When I ask business owners to describe their website to me, they often talk about the home page first.  From speaking to web designers, they tend to find the same thing.  Their clients worry an awful lot about how their home page looks, what features to include and where it ... http://feeds.feedburner.com/~r/winmoreclients/~3/396283900/ http://www.winmoreclients.co.uk/stop-staring-home-page/ Over a quiet mug of coffee, see if you can answer the key question at the end of each section. No. 1 Positioning What are you selling? Who are you selling it to? More importantly why do they buy it from YOU? Can you describe this in clear and simple ... http://feeds.feedburner.com/~r/winmoreclients/~3/396283901/ http://www.winmoreclients.co.uk/5-marketing-strategy/ Do you still think Networking and Referral Marketing is FREE and costing you nothing ? If you rely on word of networking or word of mouth marketing to generate business, then face up to the fact it isn't free! You may not realise it, but it's often quite expensive. Think about ... http://feeds.feedburner.com/~r/winmoreclients/~3/396283903/ http://www.winmoreclients.co.uk/wordofmouth-marketing-free-wrong/ I hear a lot of people who are frustrated because although they enjoy networking, they don't get the results they should because they find it difficult to know where to focus their attentions. One technique I've used to help me overcome this is the "Networking Funnel". It's similar to a ... http://feeds.feedburner.com/~r/winmoreclients/~3/396283904/ http://www.winmoreclients.co.uk/networking-funnel/