7 deadly sins of online marketing
August 31, 2008
If you’re not generating the leads, enquiries, prospects, sales or referrals you want online, then chances are it’s probably because you’re committing one (or more) of the 7 Deadly Online Marketing Sins….
#1 Not focussing on PAIN
There are two ways to sell something. Tell the prospect how great life will be if they buy your product or service (benefits), or remind the prospect of how terrible it will be if they don’t (pain).
Prospects will always move quicker away from pain than they will move towards a benefit. Remind the prospect of both the problem they have, and the solution you can offer, to encourage them to act faster.
Now, I don’t suppose you ever have problems finding out exactly what your prospect’s pains, worries and frustrations are do you? It wouldn’t be any use to you to have a tool to let your prospects self-diagnose for FREE, and contact you pre-qualified would it?
#2 Sending people to your Home Page
• Catch a visitor’s attention, focus on their needs
• Guide a visitor to a call to action
• Gently pre-qualify your visitors as prospects
Thousand of businesses, spend huge amounts of time, money and effort on Pay Per Click, Banner Advertising and Email marketing which directs prospects to the home page of their site. Prospects get confused or distracted by the mass of links and irrelevant information that they see, leave, and never come back. Opportunity Lost.
